Build a visible, ethical brand that
naturally attracts the clients you’re meant to serve.
A trauma-informed branding system created just for therapists
for only $5 a month
Therapists’ Brand Lab is a trauma-informed 
exploration space for therapists who want a personal brand that feels 
authentic, 
safe, 
and ethical.
It’s not sales-y, not performative, and not overwhelming.
Branding for therapists requires a different framework
Marketing guidance is often designed for traditional business-to-consumer brands.
Therapists operate in a different context. The way a therapist communicates their work needs to account for ethics, boundaries, confidentiality, and the complexity of clinical relationships.
Therapists’ Brand Lab focuses specifically on those realities.
Here, branding is treated as a communication system that helps the right clients understand who you are, how you work, and what makes your approach distinct.
What you’ll get
You’ll identify
-
Your strengths, core values, and understand your purpose as a therapist
- Define your brand voice, vocabulary and core messaging angle
-
Get clear on who your ideal client is
- Plus a visual system of colors, fonts and wordmark.
What participants have said
I was dreading making a personal brand but this ended up being fun.
Jasmine, LMFT
The lab translated how I feel about my work into visuals that I could not have come up with on my own.
Jessica, AMFT
The Lab feels like a book club for professional identity, and it helped me learn how to talk about my work as a medical professional.
Meredith, MD
The purpose of a therapist’s brand is to make it easier for your ideal clients to find you.
What you'll find inside
Think of Therapists’ Brand Lab as a creative studio, reflective workspace, and thoughtful group conversation. Inside the Lab, you’ll find:
Join Therapists’ Brand Lab
Membership is only $5 a month
and gives you access to:
• All discovery quizzes
• Detailed branding suggestions and exercises
• Community discussion
• Coffee chats with me
• New resources as they’re added
