Evolve Youth Services
EYS supports families who adopt through the California foster care system. They provide respite services, wellness care, counseling, tutoring, art programs, outdoor recreation, and crisis intervention in 3 northern California counties. They focus on building community support around their families and are highly attuned to cultural needs specific to this region: first nations communities, birth familes being local or nearby, adoption by extended family members, and birth parents afflicted with substance use disorders and housing insecurity.
Specifications
Objective
Be more visible to parents, educators, and social workers than similar organizations who are not locally based.
Strategy
Increase presence on Facebook and Instagram, optimize for search engines, standardize materials for brand recognition, convey deep knowledge and personalized care for post-adoptive families.